Alamiya Filmed Entertainment (AFE) is an independent film studio based in Riyadh. It was looking to build a brand highlighting the unparalleled creativity and well-crafted storytelling it was injecting in the region. The focus on human craft led us at S+G to create the signature touch visual element. It represents the
final flourish added to create truly meaningful stories. Used sparingly as part of the visual identity to create emphasis and draw attention to
what matters.